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This year marks the 20th anniversary of Hidden Profts Marketing. That's why the articles in Body Life Magazine in 2024 will focus on timeless and fundamental marketing choices facing ambitious entrepreneurs in the fitness industry. No. The ...
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Every year, new lists of fitness trends appear. There, every year you then see a small shift from, PT to functional training, from yoga to pilates, from regular fitness to physio fitness. And so on. Meanwhile, a real transformation in the fitness industry s...
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People don't like changes. That's one of the main reasons why not everybody already runs to gyms and fitness studios to join. As gym owners, you work on projects all the time. Do they all succeed? Not all projects in fitness and fitness mark...
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What will marketing for fitness clubs (incl. fitness centres, gyms, boutique clubs, PT etc.) look like in the future? Healthy Profits in 2025 - 2030 Let me start by designating the period 2025 - 2030 as the 'future'. Looking any longer ahead i...
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Never before in its 19-year history did HPM have a Black Friday Deal. But now we do! We have room for up to 10 clubs, studios, boxes, and practices! Try and experience HPM once for 6 weeks now Complete New Year's resolution campaign to get new ...
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The best lead follow-up tips from leads and member acquisition for gyms, fitness clubs, and PT studios. Based on fitness marketing experience since 2004. OK, you have a lead. Or even more. Nice. Now what? How do you make sure you get the best results fro...
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If all goes well, your fitness club has them too; 5-star reviews and member success stories. In the competitive fitness industry, it is vital to be distinctive. In order to gain the trust of potential members. Extraordinarily effecti...
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No. It's not about whether you're literally handing vitamin pills over the counter or providing your members with paracetamol. It's about what kind of problems you typically solve for them. It's interesting to find out if you might need to a...
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Behavioral Change in Member Acquisition: 90% of fitness studios overlook these 3 steps on their website. From procrastination to registration: New members don't sign up on their own. They postpone the decision to start. Again and again. They'r...
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An ambitious entrepreneur or manager in the fitness industry relies on data for at least 80% or even more, supplemented by a little gut feeling. The small studio entrepreneurs with too few members do exactly the opposite. Everything in ...
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In the past, competition in the fitness industry was simple: the gym around the corner, further down the street, or further into the village. In 2023, the new competition will be digital and coming from unexpected sides NEW: NIKESTUDIOS! Nike is no...
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Virtuagym and Hidden Profits Marketing partner and launch new lead management solution for fitness clubs and studios Virtuagym, global provider of the leading All-in-One health and fitness software solution, and Hidden Profi...
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Will robots take over your marketing, before the end of this year? Download the Free Ebook* on AI Artificial Intelligence in fitness marketing now. Download In this ebook* you will discover: ✔️ The difference between Automation and A...
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You've received an online lead, now what? Time to make a call! See, the Internet is obviously an ideal way to easily and quickly connect with your target audience, your potential members. But do you know how much emotion is involved when it comes ...
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You, as the reader of this article, are a fitness entrepreneur, manager, or trainer/coach. You realize that you work in an awesome industry. You personally enjoy training and helping people become fitter, healthier, slimmer, and more confident. Therefore, t...
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As a fitness entrepreneur in Canada, USA, and UK, your goal is to attract as many members as possible to your fitness club. You understand that a higher number of members not only increases your revenue but also creates a thriving community and improves lon...
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How to Recover your Fitness Club in 90 Days (PDF) *Includes 100% discount code for the accompanying Activation Webinar! Content among others: How to activate current and ex-members What channels and content to use How to attract new mem...
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Update January 2021: The principles in this blog are used in our now 800+ fitness clubs, gyms, PT studios, and Boutique Clubs in 12 countries a.o. United States of America, Canada, the UK, Ireland, and more. Only 3% of your target audience&nbs...
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In the current situation, gyms, studios, and clubs have to close down temporarily, people are advised to stay at home, so the question (also for us) is: How can we still run our business? One of the toughest things and main worries is how to get...
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In tough times like these, creative entrepreneurship wins hearts. And many likes, shares. And we are sure this entrepreneurial fitness trainer will always find a way to thrive. Even when times are tough #inspiring Update: 17,210 views, 678 likes/hea...
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The COVID-19 Corona virus is out there, and here to stay for the upcoming period. Nobody can ignore that. It’s a serious problem for the world. Both private as business related. In many countries the latest regulations are now also specifically impact...
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In a lawsuit that was started in 2017 by CrossFit Inc. from Scotts Valley in California (USA) there was an interesting court ruling on 19 February 2020: The name 'Cross Box' is not violating the trademark of CrossFit in the way it's...
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Every fitness industry development and trend comes in waves. After the 1st wave, it's time for the 2nd wave, the Dutch Wave. Global boutique fitness trendsetters from the land of Anna Frank, wooden shoes and 'coffee' shops The growing...
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Have you too heard some people say "Everybody's leaving Facebook!"? Forget them, they just got stuck in the past. Facebook's number of Daily Active Users is growing That number grows continually in every part of the world! Just ...
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Free Fitness Marketing Handbook 2020 (PDF download) Exclusively for management and owners of gyms, studios, and clubs in the fitness industry in Canada, the United States of America, the United Kingdom, Ireland and the like. In this handboo...
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Fitnation is thé end-of-year Fitness Business Conference in Amsterdam on 4 October 2019. Hidden Profits Marketing will be presenting: Join our workshop: "How to Win the Marketing Battle in the 2020 Decade" If you keep running you...
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Owning a (part of a) fitness business seems to become more and more appealing to celebrities worldwide. With the increasing consumer spending on wellness, it's not a bad idea either. Influence of celebrities on the fitness market Check out how cel...
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Everyone is online. Both on desktop and mobile phone. And: almost everyone has a Facebook page. How old is your Facebook Business page for your club/studio/gym? The option for a Facebook page for your business has been here for about 10 years now...
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'Fitness' is a very popular and wordwide used search term on Google. But did you know that the search term 'yoga' is slowly catching up, and even seems to become more popular than fitness? A huge chance in Google if you have a yoga...
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Want better results with Google Ads? Our innovation team tested a remarketing technique for Google Ads that showed an increase in clicks between 50.9% and 80.8%! The magic word for your fitness Google Ads: relevance The remarketing technique we recent...
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Of course, as founder of an internationally operating fitness marketing agency (currently around 50 full-time staff) I attended the EHFF 2019 one day in advance of FIBO in Cologne, Germany. This year's theme: Marketing and Sales in the...
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Using scarcity in your fitness marketing is a smart technique to add more value to your product or service and to activate your potential fitness leads to make a (purchase)decision. Examples of scarcity marketing "Last day", "only ...
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You already know the 'regular' short Facebook ads to win members for fitness clubs, PT studios, CrossFit boxes etc. Now we tested a new way to set up a Facebook advertisement: ads with simply much more text. Facebook advertising for fitness clubs...
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We’ve been using Google Ads (previously Adwords) for lead generation for our clients since 2009. New insights = new Google ad strategy We found promising results using Google Responsive Search Ads. This technique cannot really be called an ...
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Source: PWC.co.uk UK Fitness industry now worth around £ 5 billion! The UK health and fitness sector is an established, long-standing market. It has doubled in size since the year 2000. The market combined valuation is currently around...
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He's been around the world a couple of times over. And he has studied and taught retention everywhere. 'There are 2 ways to grow the member base of your gym, health club or studio': Generate more new fitness members Retain the members...
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Facebook video-advertising has a new feature: remarketing people that watched (a part of) your Facebook video-ad. Tests of our innovation team show that this technique increases the conversation rate with 41.3%! What is remarketing? You may have heard...
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Having a hard time getting online fitness leads to visit your club? We discovered that using video in your lead follow-up results in better reachability and show-up rate of your leads! #1 Struggle with online fitness leads Filling in your onli...
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Jason Westlake, Oxygen Yoga & Fitness, Chilliwack (Canada) "The best thing about the Facebook & Instagram Ad campaigns by Hidden Profits is the consistency. Every month we see at least 100 new leads. Profits are higher, more stable...
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Are you already using Social Proof in your fitness marketing strategy? This strong online persuasion technique is very easy to implement. And: it’s free! Question: What makes people buy? Imagine: you want to buy a new book. Online. You go to a w...
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Are you one of the smart entrepreneurs that advertises on Facebook and Instagram to get more fitness leads? Then you know that social advertising is a great way to reach the right target group. But do you also know: How to get people to actually click on...
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In 2019 we celebrate 10 years of Official Google Ad Partner! Everyone knows Google Ads (the official new name for Google Adwords). This blog is about the additional techniques we use to generate more leads through Google Adwords, without simply incr...
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Yes, you are reading this correctly: 3,125 different advertisement sets. Automatically tested by our tool. For every club, each month, ongoing! This applies to both Facebook & Instagram Ad Campaigns. Optimizing ads: from 3 times a week to a cont...
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Are you involved in (fitness)marketing? You should work with this AIDA model..
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Spend less time on marketing, still get great marketing results..
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Wouldn't you love an assistant that immediately responds to all incoming leads..
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Before you know it, your leads will use their voice to look up your gym...
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Do you want more members, more locations or a bigger space for your fitness, Boutique Club or PT studio in 2019? UnderCover Boss (TV series) about scaling up your fitness business Watch this video full of lessons and insights from Eric ...
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The number 1 goal for each and every fitness club, yoga studio, personal trainer, gym, CrossFit box is ... to make money while helping as many people as possible start and maintain a healthy lifestyle. Both diabetes and obesity are threats and opportun...
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Is your club, gym or studio ready to grab the new Mega Trend? Fitness Tech is taking over the Fitness Industry! Like you can read in this short LinkedIn Blog, tech is the worldwide Mega Trend in the Fitness Industry. Think of automation of proces...
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Instagram has over 1 Billion Users worldwide. This is a results overview of our renewed Instagram Advertising strategy; Insta Ads for fitness, pt, boutique and yoga clubs. We have been generating gym leads on Instagram ever since 2015 A...
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Before you read the tips: These are the marketing tips from the experience of your potential new gym or fitness, PT, boutique club members! Tip 1 - If you want me to see you, why are you not here with me? Of course, as a gym owner or manager, yo...
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Digital Fitness Marketing Lesson 1
In this series of Digital Fitness Marketing Lessons, we share our strategies, experiences, and insights on marketing any fitness club, yoga studio, gym or cross box. Why you want to learn what we teach in our Free Fitness Marketing Lessons series ...
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It's 2018. And maybe this is not totally new. Maybe we could have forecasted it. But seeing all predictions about the overweight and obesity epidemic come true is a shock. Everybody knows the biggest health epidemic is 'being overweight' There...
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I guess you are familiar with the CNBC reality tv show 'The Profit', starring extreme successful entrepreneur Marcus Lemonis. This is season 2, episode 3: Pro-Fit Gym. This episode: Pro-Fit a money losing gym turns into a profit machine M...
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Everybody knows, that LA is fitness heaven. It may well be the city with the most fitness-oriented people. These 10 new workouts are now taking over LA They come in alphabetic order. And look how short and simple all the names get, that is a trend to...
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Recently, IHRSA published a blog with this title: "Your Health Club Members Have Gone Digital. Why Hasn't Your Marketing Strategy?". Great question, but I think it's the wrong question! Wrong...? Yes, wrong because of timing. This ...
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Some television series really grab you. Undercover Boss is definitely one of these tv shows that do exactly that. Did you see the show where the CEO of Retro Fitness (chain of 90 clubs) goes undercover? Well, here's your chance! Watch the Underco...
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This is why you want to go all in on Facebook ads campaigns! Gary Vaynerchuk is thé social media marketing guru You possibly have seen, read or heard about Gary Vaynerchuk's vision on fitness marketing. As a health club or gym owner, you can no...
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Life Time Fitness is a chain of health clubs all around the United States of America and in Canada. Bahram Akradi, founder, and CEO of the company, developed a new plan for future growth. He calls it: The next step for the future of health clubs and g...
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What we see: on an international level and in the U.K. and Ireland, the fitness industry is growing. However, that growth is mainly created by the large chains and the new boutique fitness clubs. The more traditional fitnessclubs suffer more and more f...
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What I found lately, is that a lot of owners and managers of independent health clubs, gyms, personal training studio, bootcamp, yoga studios have no plan... no plan! What you miss having no plan What you miss having no plan? Well, how about the fun,...
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It is good to have someone like social marketing guru Gary Vaynerchuk discuss his vision on the fitness business industry in general. A Personal Trainer, an online fitness guru, and the Gary Vaynerchuk The concept is simple: put these 3 people in 1 r...
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Update January 2018: White House doctor: President Trump is mentally fit. But he should hit the gym and follow a low in fat and low in carbohydrate diet! ORIGINAL BLOG POST: It's presidential election time 2016 in...
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In March of 2014, Gary Vaynerchuk was the keynote speaker at the IHRSA Convention. He addressed strongly: fitness & health entrepreneurs should stop! Stop marketing their fitness business like it's 1997 or 2004. Why listen to Gary Vayne...
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"Okay, nowadays about every fitness club, gym, health club, cross box, personal trainer, and yoga studio has its own website. Great! That is step 1 of 2. Because now it's time to get your website to do what it is meant to do; producing leads a...
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Every summer it's the same story in fitness clubs and gyms all over America, Canada, the United Kingdom, Ireland, Australia, New Zealand and more countries. Clubs suffer from a steep decrease in numbers of leads and members joining, the traditional...
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This may be confrontational… Let’s say your fitness club is not bringing in the revenue you think it should. Would you you be open to the opinion and help of a marketing- and sales expert? Grant Cardone, the world's #1 sales guru...
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The good part of the internet is that you can come across a lot of inspiration for your marketing ‘for free’. Copying, typos included...! Aernout Leezenberg, CEO Hidden Profits Marketing: ‘Many fitness entrepreneurs that use DIY-marketin...
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‘Can I have your attention for a moment? 8 seconds, tops!’ An 8-second attention span, shorter than a gold-fish! We’re not looking to offend anyone, but you have an attention span shorter than a gold-fish! At least, that’s what thi...
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The Dutch fitness market is growing. But for many, many independent entrepreneurs with a gym or fitness centre, these are very difficult times. Record number of fitness leads, month after month in 2015 Completely contrary to current trends, over 220 ...
Read more"Hidden Profits Marketing is the only company that delivered true lead to revenues"
Benjamin Peker, Retro Fitness Brooklyn, New York"December is usually a tough month but this time the member registrations just continue."
Sanne Rooijmans, Crossfit 075 (the Netherlands)"With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"
Joe Cosgrove, Fitness 35 in Galway (Ireland)"For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"
Raf Swerts, EasyFit Premium Clubs (chain Belgium)"Month after month, a consistent number of leads!"
Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)"In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"
Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)"My 2 Health clubs in London and in Horsham are generating more leads and clients then ever before! "
Stuart Davis, My35 in Horsham & Life3 in London"A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"
Klaus Heusel, Palestra Fitness in Eberbach (Germany)"Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."
Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)"Stop the campaigns please! We are completely full!"
Gert Bongers, GetFit35 Doetinchem (the Netherlands)"We found an optimal process of generating and converting the leads "
Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)"I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."
Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)"Both our sales appointment calendar and our studio are way fuller now!"
Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)"Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."
Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth"The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."
Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands"We have been growing now for 55 months in a row! "
Romano Morais, Healthy Fit Gym (The Netherlands)"I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."
Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)"Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."
Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)This year marks the 20th anniversary of Hidden Profts Marketing. That's why the articles in Body Life Magazine in 2024 will focus on ...
Read moreEvery year, new lists of fitness trends appear. There, every year you then see a small shift from, PT to functional training, from yoga t...
Read more