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The good part of the internet is that you can come across a lot of inspiration for your marketing ‘for free’. Copying, typos included...! Aernout Leezenberg, CEO Hidden Profits Marketing: ‘Many fitness entrepreneurs that use DIY-marketin...
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Every summer it's the same story in fitness clubs and gyms all over America, Canada, the United Kingdom, Ireland, Australia, New Zealand and more countries. Clubs suffer from a steep decrease in numbers of leads and members joining, the traditional...
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What I found lately, is that a lot of owners and managers of independent health clubs, gyms, personal training studio, bootcamp, yoga studios have no plan... no plan! What you miss having no plan What you miss having no plan? Well, how about the fun,...
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Life Time Fitness is a chain of health clubs all around the United States of America and in Canada. Bahram Akradi, founder, and CEO of the company, developed a new plan for future growth. He calls it: The next step for the future of health clubs and g...
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Everybody knows, that LA is fitness heaven. It may well be the city with the most fitness-oriented people. These 10 new workouts are now taking over LA They come in alphabetic order. And look how short and simple all the names get, that is a trend to...
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It's 2018. And maybe this is not totally new. Maybe we could have forecasted it. But seeing all predictions about the overweight and obesity epidemic come true is a shock. Everybody knows the biggest health epidemic is 'being overweight' There...
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Before you read the tips: These are the marketing tips from the experience of your potential new gym or fitness, PT, boutique club members! Tip 1 - If you want me to see you, why are you not here with me? Of course, as a gym owner or manager, yo...
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Is your club, gym or studio ready to grab the new Mega Trend? Fitness Tech is taking over the Fitness Industry! Like you can read in this short LinkedIn Blog, tech is the worldwide Mega Trend in the Fitness Industry. Think of automation of proces...
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The number 1 goal for each and every fitness club, yoga studio, personal trainer, gym, CrossFit box is ... to make money while helping as many people as possible start and maintain a healthy lifestyle. Both diabetes and obesity are threats and opportun...
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Do you want more members, more locations or a bigger space for your fitness, Boutique Club or PT studio in 2019? UnderCover Boss (TV series) about scaling up your fitness business Watch this video full of lessons and insights from Eric ...
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Before you know it, your leads will use their voice to look up your gym...
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Wouldn't you love an assistant that immediately responds to all incoming leads..
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Spend less time on marketing, still get great marketing results..
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Are you involved in (fitness)marketing? You should work with this AIDA model..
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He's been around the world a couple of times over. And he has studied and taught retention everywhere. 'There are 2 ways to grow the member base of your gym, health club or studio': Generate more new fitness members Retain the members...
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Source: PWC.co.uk UK Fitness industry now worth around £ 5 billion! The UK health and fitness sector is an established, long-standing market. It has doubled in size since the year 2000. The market combined valuation is currently around...
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Of course, as founder of an internationally operating fitness marketing agency (currently around 50 full-time staff) I attended the EHFF 2019 one day in advance of FIBO in Cologne, Germany. This year's theme: Marketing and Sales in the...
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Owning a (part of a) fitness business seems to become more and more appealing to celebrities worldwide. With the increasing consumer spending on wellness, it's not a bad idea either. Influence of celebrities on the fitness market Check out how cel...
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Fitnation is thé end-of-year Fitness Business Conference in Amsterdam on 4 October 2019. Hidden Profits Marketing will be presenting: Join our workshop: "How to Win the Marketing Battle in the 2020 Decade" If you keep running you...
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Every fitness industry development and trend comes in waves. After the 1st wave, it's time for the 2nd wave, the Dutch Wave. Global boutique fitness trendsetters from the land of Anna Frank, wooden shoes and 'coffee' shops The growing...
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In a lawsuit that was started in 2017 by CrossFit Inc. from Scotts Valley in California (USA) there was an interesting court ruling on 19 February 2020: The name 'Cross Box' is not violating the trademark of CrossFit in the way it's...
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The COVID-19 Corona virus is out there, and here to stay for the upcoming period. Nobody can ignore that. It’s a serious problem for the world. Both private as business related. In many countries the latest regulations are now also specifically impact...
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In tough times like these, creative entrepreneurship wins hearts. And many likes, shares. And we are sure this entrepreneurial fitness trainer will always find a way to thrive. Even when times are tough #inspiring Update: 17,210 views, 678 likes/hea...
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How to Recover your Fitness Club in 90 Days (PDF) *Includes 100% discount code for the accompanying Activation Webinar! Content among others: How to activate current and ex-members What channels and content to use How to attract new mem...
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Will robots take over your marketing, before the end of this year? Download the Free Ebook* on AI Artificial Intelligence in fitness marketing now. Download In this ebook* you will discover: ✔️ The difference between Automation and A...
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In the past, competition in the fitness industry was simple: the gym around the corner, further down the street, or further into the village. In 2023, the new competition will be digital and coming from unexpected sides NEW: NIKESTUDIOS! Nike is no...
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An ambitious entrepreneur or manager in the fitness industry relies on data for at least 80% or even more, supplemented by a little gut feeling. The small studio entrepreneurs with too few members do exactly the opposite. Everything in ...
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What will marketing for fitness clubs (incl. fitness centres, gyms, boutique clubs, PT etc.) look like in the future? Healthy Profits in 2025 - 2030 Let me start by designating the period 2025 - 2030 as the 'future'. Looking any longer ahead i...
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Via social media and email, I regularly get questions from fitness entrepreneurs about whether I can do anything for their fitness club or PT studio in terms of membership recruitment. Remarkable: this month I received this question more often than the whol...
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People don't like changes. That's one of the main reasons why not everybody already runs to gyms and fitness studios to join. As gym owners, you work on projects all the time. Do they all succeed? Not all projects in fitness and fitness mark...
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Every year, new lists of fitness trends appear. There, every year you then see a small shift from, PT to functional training, from yoga to pilates, from regular fitness to physio fitness. And so on. Meanwhile, a real transformation in the fitness industry s...
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This year marks the 20th anniversary of Hidden Profts Marketing. That's why the articles in Body Life Magazine in 2024 will focus on timeless and fundamental marketing choices facing ambitious entrepreneurs in the fitness industry. No. The ...
Read more"Hidden Profits Marketing is the only company that delivered true lead to revenues"
Benjamin Peker, Retro Fitness Brooklyn, New York"December is usually a tough month but this time the member registrations just continue."
Sanne Rooijmans, Crossfit 075 (the Netherlands)"With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"
Joe Cosgrove, Fitness 35 in Galway (Ireland)"For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"
Raf Swerts, EasyFit Premium Clubs (chain Belgium)"Month after month, a consistent number of leads!"
Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)"In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"
Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)"My 2 Health clubs in London and in Horsham are generating more leads and clients then ever before! "
Stuart Davis, My35 in Horsham & Life3 in London"A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"
Klaus Heusel, Palestra Fitness in Eberbach (Germany)"Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."
Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)"Stop the campaigns please! We are completely full!"
Gert Bongers, GetFit35 Doetinchem (the Netherlands)"We found an optimal process of generating and converting the leads "
Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)"I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."
Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)"Both our sales appointment calendar and our studio are way fuller now!"
Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)"Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."
Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth"The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."
Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands"We have been growing now for 55 months in a row! "
Romano Morais, Healthy Fit Gym (The Netherlands)"I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."
Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)"Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."
Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)This year marks the 20th anniversary of Hidden Profts Marketing. That's why the articles in Body Life Magazine in 2024 will focus on ...
Read moreEvery year, new lists of fitness trends appear. There, every year you then see a small shift from, PT to functional training, from yoga t...
Read more