Remarketing in Google Ads for more relevance

Posted on 09-04-2019

Want better results with Google Ads? Our innovation team tested a remarketing technique for Google Ads that showed an increase in clicks between 50.9% and 80.8%!

The magic word for your fitness Google Ads: relevance

The remarketing technique we recently implemented for Facebook ads already proved it: ads are only truly successful when they are relevant for your target group. Remarketing is a great way to create more relevance. In this blog you'll find more info about a remarketing option for Google Ads. 

Google Ads content especially for the group that searches for fitness

On Google we normally advertise based on a search term. With the remarketing technique our innovation team tested, it is possible to advertise based on if someone visited your website. This is a typical example of remarketing: to approach someone that showed interest in your club, for example by visiting one of your club-webpages, at a different time with a different message. That way you'll never 'lose' the people that showed interest in your club.

People recognise something in your Google Ad that they know and that'll make them click

Someone that visited your website is now a bit more familiar with you. That's something we keep in mind when creating these specific Google Ads for our clients. It asks for a different approach than the other Google ads. By creating specific ads that are more relevant to this target group, people are more likely to click. Tests with 10 clients show an increase in clicks between 50.9% and 80.8%! And also this: 

Costs Per Click - CPC: 77,1% lower (average)
Costs Per Action - CPA: 19,5% lower (average)

So the costs got lower and the clicks went up! And more clicks usually means more leads. But that of course depends on the quality of your landing page. 

This technique works for fitness, PT studios and boutique club with big enough reach 

To be able to use this technique, you need a club-website and a reach of approximately 1500 website visitors a month.

 

SEA/SEO Expert
Patrick Dijkstra

 

How does your business perform compared to the fitness marketing benchmark?

Click and fill in the fitness professionals scan in less than 2 minutes.

 

Hidden Profits Marketing - 'Help fitness entrepreneurs thrive long-term with awesome marketing solutions'

Digital and Online Fitness Marketing created by our fitness marketing lab innovation team guarantees your Gym, Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.

Share this item:

All Search Engine Marketing

  • "Hidden Profits Marketing is the only company that delivered true lead to revenues"

    Benjamin Peker, Retro Fitness Brooklyn, New York

  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)

  • "With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"

    Joe Cosgrove, Fitness 35 in Galway (Ireland)

  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium)

  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)

  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)

  • "My 2 Health clubs in London and in Horsham are generating more leads and clients then ever before! "

    Stuart Davis, My35 in Horsham & Life3 in London

  • "A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"

    Klaus Heusel, Palestra Fitness in Eberbach (Germany)

  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)

  • "Stop the campaigns please! We are completely full!"

    Gert Bongers, GetFit35 Doetinchem (the Netherlands)

  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)

  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)

  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)

  • "Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth

  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands

  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)

  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)

  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
  • This is the biggest expense for gyms and health clubs

    This is the biggest expense for gyms and health clubs

    This year marks the 20th anniversary of Hidden Profts Marketing. That's why the articles in Body Life Magazine in 2024 will focus on ...

    Read more
  • Fitness trend: private gyms without staff

    Fitness trend: private gyms without staff

    Every year, new lists of fitness trends appear. There, every year you then see a small shift from, PT to functional training, from yoga t...

    Read more
Archive

To help you find the right information as good as we can, we use cookies on our website. This helps us (sometimes in cooperation with third parties) to monitor your internet behavior in order to increase the quality of your experience on our website. If you continue, we assume that you agree with this. View the cookie policy.