Voice Search: fitnessmarketing trend for 2019 (1/3)

Posted on 17-12-2018

Marketing for your fitness establishment is very important to get a constant stream of new members. The difficulty: not just any marketing trick will do the job. 

What to focus on for great gym marketing results in 2019?

It’s easy. Just follow the trends 24/7, test with new online marketing features, visit many marketing-innovation events and talk to even more marketing professionals about it. But wait... Do you have time for that? Probably not. Luckily our Hidden Profits Marketing innovation team does! Buzzing with knowledge of the latests trends in fitness marketing, they share 3 trends that cannot be ignored in your fitness marketing strategy for 2019. In this blog we share trend #1:

Voice search: using your voice to search instead of typing

Imagine, you’re driving someplace unknown and you need to find a supermarket. What do you do?

A. You pull over and ask someone
B. While driving, you type in ‘nearest supermarket’ on your phone
C. You say to your phone out loud: find nearest supermarket

Recently we asked this in a poll on Facebook. And guess what: almost everyone chose B, but with voice search (using your voice to search) coming up, touching your screen will become history.

Over 50 million people now use a Smart Speaker in the United States of America

Smart speakers like Google Home and Alexa (Amazon) appear to be the new favourite accessory in millions and millions of livingrooms across the United States of America. Countries like Canada, the United Kingdom (UK), and Ireland are expected to be soon to follow. 

Voice search: the consequences for your SEO and SEA

Voice search has consequences for your SEO and SEA. Using the right keywords stays important, but using the right keyword sentences will also become important. When using your voice to search, you ask questions the same way you'd ask your friends. Not: ‘Hey Luc, nearest gym studio?’, but: ‘Find me the nearest gym studio’.

This is something you need to anticipate on if you’re aiming for great online visibility in 2019. We already made the first moves for our clients to do so…

Trend #2 for 2019: the quickest response to your fitness leads yet!

You know the importance of getting back to incoming leads as soon as possible. Trend #2 for 2019 will be your best assistant on this.

 

Aernout Leezenberg, Founder
Simone Benckhuijsen, Online Content Executive 

'Help fitness entrepreneurs thrive long-term with awesome marketing solutions'

 

Hidden Profits Marketing - Digital and Online Fitness Marketing that guarantees your Fitness, PT or Boutique Club constant member and profit growth. Without hassle or discount offers! Available in the United States of America, Canada, the United Kingdom, Ireland, New Zealand and around the world.

 

 

Are you open to discover a free weekly fitness marketing tip?

Just fill in your email address.

Share this item:

All Fitness Marketing Strategy

  • "Hidden Profits Marketing is the only company that delivered true lead to revenues"

    Benjamin Peker, Retro Fitness Brooklyn, New York

  • "December is usually a tough month but this time the member registrations just continue."

    Sanne Rooijmans, Crossfit 075 (the Netherlands)

  • "With the opening of Fitness35 in Galway, Hidden Profits Marketing generated way more leads than I've ever expected!"

    Joe Cosgrove, Fitness 35 in Galway (Ireland)

  • "For both my 30 EasyFit Premium clubs as well as most of our Milon Fitness Circuit clubs, this program delivers good numbers!"

    Raf Swerts, EasyFit Premium Clubs (chain Belgium)

  • "Month after month, a consistent number of leads!"

    Jason Westlake, Oxygen Yoga & Fitness in Chilliwack (Canada)

  • "In just 1.5 year time, my boutique fitness club is completely fully booked! Thank you Hidden Profits Marketing!"

    Erwin Korst, SX Sportsclub in Eindhoven (the Netherlands)

  • "My 2 Health clubs in London and in Horsham are generating more leads and clients then ever before! "

    Stuart Davis, My35 in Horsham & Life3 in London

  • "A true sustainable stream of leads, guaranteeing our month over month growth! All with your great care!"

    Klaus Heusel, Palestra Fitness in Eberbach (Germany)

  • "Amazing results! These guys just know how to generate hundreds and hundreds of leads on Facebook, Instagram, Google etc."

    Jesse-Bo Leenders, OosterGym in Amsterdam (the Netherlands)

  • "Stop the campaigns please! We are completely full!"

    Gert Bongers, GetFit35 Doetinchem (the Netherlands)

  • "We found an optimal process of generating and converting the leads "

    Daniel Buth, LifeCity Chain of Fitness Clubs (The Netherlands)

  • "I can be very clear: you guys at Hidden Profits Marketing can do with my studios marketing whatever you feel is right."

    Martin Kupfer, Fitnessstudio Zorneding in Zorneding (Germany)

  • "Both our sales appointment calendar and our studio are way fuller now!"

    Sebastian Ladner, Exercito Fitness Club, Wilhelmshaven (Germany)

  • "Within 21 days, we signed up 36 new long-term members for our Personal Training & Small Group Studio. All classes are ..."

    Roy Liefting, Liefting Fit Personal Training & Small Group (The Neth

  • "The best solution for club owners and managers, that do not have all this digital marketing knowledge and ..."

    Martijn van der Pijl, Slim Bezig Milon Micro Studio (The Netherlands

  • "We have been growing now for 55 months in a row! "

    Romano Morais, Healthy Fit Gym (The Netherlands)

  • "I tried some other marketing agencies, but returned here as a client. The number and the quality of the leads are great, so .."

    Frank Reijn, Aerofit in The Hague - Wassenaar (the Netherlands)

  • "Members-stop! A full studio within 9 months, partly thanks to Hidden Profits."

    Iris van Westering Stokkink, BodyTec Veenendaal (the Netherlands)
  • This is the biggest expense for gyms and health clubs

    This is the biggest expense for gyms and health clubs

    This year marks the 20th anniversary of Hidden Profts Marketing. That's why the articles in Body Life Magazine in 2024 will focus on ...

    Read more
  • Fitness trend: private gyms without staff

    Fitness trend: private gyms without staff

    Every year, new lists of fitness trends appear. There, every year you then see a small shift from, PT to functional training, from yoga t...

    Read more
Archive

To help you find the right information as good as we can, we use cookies on our website. This helps us (sometimes in cooperation with third parties) to monitor your internet behavior in order to increase the quality of your experience on our website. If you continue, we assume that you agree with this. View the cookie policy.