From your client's perspective: Top 3 Online Fitness Marketing Tips

Tip 1 - If you want me to see you, why are you not here with me?

Of course, as a gym owner or manager, you are used to sending out flyers, newspaper ads, maybe even billboards. I’ve seen them all in the past. And it will still generate some results. But aren’t the results decreasing? Here’s why: I’m spending my time online! If I want to search something, anything, I go to Google, Bing or maybe Youtube. If I want to hang around and ‘talk’ to friends, you can find me on Facebook, Instagram or maybe Snap Chat.

I spend hours and hours there, even while watching tv. So… Why are you not here with me, if you want me to see you?

Tip 2 - Why should I take a look at your offer?

Well, now you’re here with me and all my friends, relatives, co-workers and other connections, you see that I’m quite busy. Busy scrolling down my timeline. Checking on other people’s pictures. Commenting, liking, sharing. You know the deal. I may even give a like to the funny picture of a bench pressing rabbit on your timeline. I might like the healthy food tip you put online. Or the ‘Fitness is Fun!’ video. You may even have my sympathy… online. But I won’t join you because of that. 

So tell me, why should I take a look at your offer? All I need is that it stands out of the crowd. And that it tells me how you help me make the next step. Because on Facebook it is definitely not the ‘Join now and get 2 months for free offer’ that triggers me.

Tip 3 - What’s your website’s #1 goal, you said?

So, here I am, somehow you got me triggered to click on your post or ad on Facebook. And now I am on your website! Woohoooo! That’s one small click for men, but a giant leap for fitness clubs. But wait… where am I? All I see is lists of activities to choose from, lists of probable brands of fitness equipment that I have never heard of. And pictures that I sort of recognize from the 2 gyms I attended in the past. Is this a brochure? Telling and showing me how great your gym is?

Okay, I do see a ‘Join now’ button, but I am not ready at all to join you. All I am interested in is learning how and why you will help me with my problem. What was it you said, what’s your website’s #1 goal?

*Bonus Tip - I don’t read!

Here we go, I have to admit, I don’t read! I don’t read your long lists of activities and facilities, I don’t read your pages where you (try to) explain what a certain class or group activity is. But I do read the headlines! And I do read ánd click on the buttons that seem to help me solve my problem. Well, only if they are on the right side of the website, which is the left side, not the right-hand side. And I do sort of read your problem solving and on conversion focused landing pages.

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